Darren Barefoot & Susie Gardner for Dummies

We now have twenty minutes to write our own blog post after listening to Darren Barefoot and Susie Gardner’s “Blog Writing for Dummies” presentation. It’s easy, really. All you have to do is be authentic, write regularly, be conversational and funny, tell good stories compellingly, reveal your personality, get yourself into spicey fixes (like the knitter on a book tour who locked herself out of her hotel room wearing only a top and a pair of bad panties), be articulate, write titles that search engines will find but that are also funny enough for humans, write about things before anyone else, and–forgetting all of the preceding–be spontaneous!

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